
THE BUTTERFLY EFFECT:
A 4-Week Journey of Soul Transformation
Shed old layers, listen within, and embrace the beauty of change.
There’s a spark in your life, waiting to ignite.
A little voice inside is whispering, “There’s something more.”
Maybe it’s a small change that’s quietly calling you.
Maybe it’s a big change that is asking you to jump into the unknown.
Whatever you feel within you, it is there for a reason. It is asking to be heard.
One year ago, I made the most difficult decision.
I left a job I had held for over six years—a job that gave me stability, security, and a sense of certainty. In doing so, I leapt into the unknown, not knowing what would meet me on the other side.
It was scary.
It was confronting.
It was challenging.
But more than anything, it was FREEING.
I will never forget the overwhelming feeling of freedom I experienced when I realized I had made the hardest yet most soul-aligned decision for myself.
It was in that moment that I began my own metamorphosis.
In honor of this life-changing journey, I want to invite you to take a step toward your own soulful transformation.
What is waiting for you on the other side?
Maybe you're on the edge of a big change.
Maybe it’s the small shifts that will make a big difference.
Maybe you don’t even know exactly what it is yet, but you feel that nudge inside, reminding you, “There’s something more.”
I would love to be your guide through this process and welcome you into a sacred, intimate group of women who will support you, too.
Together, we’ll shed old layers, listen to our inner voices, and emerge into our true selves—just like the caterpillar emerging from the cocoon.
Week 1: The Egg
Just like the egg is the beginning of the butterfly’s life, this week is about planting the seed of transformation. We'll explore your inner desires, uncover what changes you’re yearning for, and begin listening to that quiet voice within. This is the start of your awakening, where you’ll set powerful intentions for the journey ahead.
The Journey
Week 2: The Caterpillar
As the caterpillar grows, it continuously sheds its skin, making space for expansion. This week is about embracing your voice. We'll focus on shedding old patterns and beliefs, allowing room for new insights and perspectives. It might feel uncomfortable, but it’s all part of the process. Trust that you are evolving.
Week 3: The Chrysalis
Just as the caterpillar enters the chrysalis for transformation, this week is your time to turn inward. We’ll focus on deep reflection and inner work, creating space for stillness and integration. This is where the rebirth begins—where you will feel your wings beginning to form.
Week 4: The Butterfly
In the final week, you’ll emerge from your chrysalis with newfound clarity, strength, and freedom. Just like the butterfly takes flight, you’ll step into your new self, fully aligned with your soul’s desires. This week is about celebrating your transformation and embracing the beautiful changes you’ve made in your life.

"What if we were all butterflies, allowing the phases of metamorphosis to transform our lives—trusting the goo would take form into wings of rebirth, flying us towards our next chapter of life. What if the ending was always the beginning, allowing us to rediscover ourself.”
—Ashley Love
The Butterfly Effect suggests that a small action—like the flutter of a butterfly’s wings—can create a ripple that leads to monumental changes down the line.
The same is true for the choices we make in our lives. Every decision, no matter how small, sets off a chain reaction that shapes our future.
By choosing this journey, you’re making a conscious decision to transform, to embrace change, and to listen to your soul’s desires. The impact of this choice may seem subtle at first, but it has the power to create profound shifts in your life. From the women you meet to the wisdom you receive, this is the beginning of a ripple effect that will touch every aspect of your being—your relationships, your purpose, your inner peace.
What To Expect:
In this 4-week live, virtual group experience, you’ll have the space and support to explore your inner transformation.
Weekly Live Group Calls
These interactive sessions will be your opportunity to share, listen, and grow in real time. I'll guide each call, but there will be plenty of room for open discussion and group support.
1-1 Guidance In A Group Setting
You’ll receive personal attention and guidance from me, while benefiting from the collective wisdom of the group. Bring your whole self and prepare to be seen, heard and guided!
Flexibility For Your Schedule
Show up live for the most powerful experience. If you can’t make a call, no worries—recordings will be sent to you, and I’ll be available by email to support you individually.
A Supportive Community
Surrounding yourself with safe and supportive women can make all the difference. This group is designed to provide the encouragement you need to step into your most aligned self.
Your Soul Is Calling You…
You’re feeling the nudge. It’s more than just a whisper—it’s a call for something deeper.
This journey isn’t just a set of calls; it’s an invitation to turn that nudge into the path of your soul.
I know the power of leaping into the unknown firsthand, and I’m here to help you find the freedom, alignment, and transformation waiting on the other side.
Let’s Create Magic Together
I’m making this program as accessible as possible because I believe that every woman deserves the chance to experience a transformation like this.
Join us for only $99 CAD (that’s less than $25 per call). The changes you’ll experience? PRICELESS.
This is your invitation.
Let’s shed the old layers and embrace the beauty of change together.
Your Heart-Centred Guide
ABOUT ASHLEY LOVE
I've always been connected to my intuition—even before I knew what that word really meant. In grade 4, I applied to an Arts School on my own (and thankfully attended with my parents’ support). After high school, I chose travel over university, living in an Ashram in Montreal, working in Australia, and backpacking through Mexico and Guatemala. My intuition led me to become a Certified Holistic Nutritionist, to a farm on Vancouver Island that became my home, and then to a corporate job where I supported high-level entrepreneurs for over half a decade.
I look at my life and see the rich experiences and opportunities I’ve been blessed with. However, it’s the challenges I’ve endured that have truly shaped me into the person I am today. In my teenage years, I faced deep depression, wondering if I would ever see the light. At 14-years old, I experienced sexual assault, which led to a self-hatred towards my body. I lost a close friend to suicide in highschool, and then again in recent years, experiencing immense and lasting grief. I endured relationships with people who took advantage of my kindness, unable to see my own self-worth. I now see that my pain has been a guide back to myself.
It has taken me years to look in the mirror and see my most whole and authentic self reflected back. Every step I have taken towards myself has allowed true healing and transformation to occur. Supportive practices such as Heirloom Cacao, Meditation, Mirror Work, Cycle Tracking, and Journaling, have all been life-changing along my journey.
In 2023, I took my biggest leap of faith, leaving a steady job to follow my soul's calling—I trusted fully in the saying, “leap and the net will appear”. The path has not always been easy—in fact there have been many times where I’ve questioned if following my soul’s path is truly worth it. I can say wholeheartedly today, that it is.
Even on the hard days (or months or years), I feel calm and confident in myself. I trust my inner knowing to guide me. I'm so grateful for the opportunity to now support others in living their most authentic life. I bring a joyful, compassionate, thoughtful, and trauma-informed approach to every person I work with. YOU know your way—I am simply here to be a guide.